Whether it’s a current guest who pressed 0 and needs to speak to a staff member or a potential guest who wants to ask questions about booking a reservation, having relevant, effective and regularly updated messages are an often missing ingredient in many hotels, big and small.

Keeping guests updated and promoting potential upselling opportunities are a key factor of Audio Marketing and is something a lot of hotels miss out on.

While most hotels do have on-hold messages of some form, in many cases they are a generic ‘Thank you for staying with us’ or a bland corporate message that plays on a loop. This isn’t an effective way of getting your message across nor is it providing any tangible benefits for your hotel guests.

Here are a few of the reasons On Hold Messages are very important for hotels.

– Inform: Notify your guests about the property. Let them know the dining, fitness and wellness options as well as nearby attractions. 

– Promote: The time when your guests are on-hold you are given a rare and free advertising channel to communicate with them directly. Let them know about special dining promotions, spa services or tour packages that can lead to generating upsell revenue. 

– Amplify Your Brand: Instead of just ‘Thank you for staying with us”. You can promote your rewards program and incentivize guests to join and become loyal visitors of your property. 

These are just three of the most important reasons to have on-hold messages and why silence or generic messages shouldn’t be considered.

Looking to give your on-hold messages a new refresh? Contact us for a free consultation. 

When it comes to finding the right voice for your brand we don’t just mean your marketing voice and messaging but your literal voice as well.

There are a number of ways that people engage with your brand on a vocal level, whether it’s via on-hold messages, voice overs in social media videos or advertising voice overs. Each of these has significance in amplifying your brand message so ensuring you have the right voice and message with consistency is key. 

– Your Voice:  Choosing your voice is something you should carefully select and will always comes down to your brand and who your customers are. The ideal voice is one that relates to your customers and is someone they can connect with. It doesn’t have to be a famous celebrity for them to connect, just one that they can relate to and become familiar with.

For example, are you a luxury or fashion brand? Then a sophisticated female voice may be the best style of voice for you. Are you a sports retailer? Then a masculine male voice may be best for you.

– Consistency: Ensuring a consistent voice across your marketing is important. You don’t want to have multiple styles of voices on your phone, voice overs and elsewhere. This leads to a disorganized feel. 

For example, if you were to hire a different voice artist for every on-hold message or social media video this removes the opportunity for people to create more familiarity with your brand. If the voice works and is on-brand then you should definitely consider the benefits of building consistency with your voice. 

The only time having multiple voices makes sense is if you are promoting very different products to different demographics or are marketing in countries where you would require a fully localized approach. 

– Relevance: In addition to building familiarity between your voice and your customers, creating relevant messages is a way to drive a bigger connection. Whether it’s new products, a promotion, seasonal events or targeted offers, having fresh and relevant messages can keep your customers engaged and help you push your brand message more effectively. 

Looking to find the right voice for your brand? Get in touch with us today for a free consultation. 

Over the years there have been many studies on the influence of music in business settings. How it affects and influences customers, leads to changes in brand perception (for better or worse!) and leads to an increase in sales.

In short, music can help you grow your business and here are 6 stats that prove how music helps grow sales for business. 

1. 40% increased spending on drinks at bars and restaurants when slower music is playing. (Milliman 1982)

This one should be common sense but you often hear loud, upbeat and vocal music playing at bars and restaurants. This may work in some settings but in most, loud and fast music is a turn off. Let your guests settle in for a good time, when they are comfortable they will order more drinks. 

2. 67% of people find it unimportant that the music played in businesses is popular and recognized from the radio. (Heartbeats International)

You hear major pop artists on the radio or your Spotify playlists and on TV all the time. Do you really want your customers to hear them in your business as well? Playing the same music as everyone else doesn’t provide any unique benefits for your brand as it leads to a generic vibe.

3. 34% increase in time spent in supermarkets that have background music with a corresponding increase in sales. (Milliman 1982)

People don’t go to supermarkets to hang out. The longer they spend in-store the more likely they are to spend more. 

4. 80% increase in impulse purchases in a retailer where music and scent fitted each other. (Matilla & Wirtz, 2001)

This is one that isn’t explored as much as others. You see it with fashion retailers and hotels the most but scent can be applied to many different kinds of businesses. From the moment someone walks in being welcomed with a carefully curated sound and scent combination can be an incredibly effective tool for brand perception and increasing sales. 

5. 3X increase in sales at a wine shop when classical music was played instead of pop music. (Aren & Kim 1993)

This one should also be common sense but as noted with bars above, playing classical or slow music leads to a more relaxed and upscale vibe which in turn leads to increased sales. 

6. 66% of employees feel that music positively affects their well-being at work. (Heartbeats International)

As we have mentioned in several of our reports, music isn’t exclusively about creating the right experience your customers. The right music also helps improve staff efficiency, performance and mood. 

As the numbers show, music really does make a difference so it’s important that you do it right. Playing music from personal playlists isn’t always the right choice as what works for you or your employees personally may be the opposite of what works for your customers and your brand.

Have any questions? Get in touch with us today for a free consultation on how music can grow your business. 

Today we are happy to be rolling out two new music services for businesses across the globe that give businesses new ways to enhance their brand, improve the customer experience and increase revenues with music. 

Our two new services are for businesses that are looking for exclusive music and to grow their business with audio branding. In addition to our 60+ playlists that are regularly updated, our two new services are:

Custom: Custom gives you access to all 60+ of Rightsify’s playlists as well as a custom playlist that is designed exclusively for your brand that is updated every month. We work with your team to design a sound that represents your brand and creates the customer experience that you envision. We can also publish the playlists to consumer music streaming and social media platforms to drive extra exposure for your business. Our custom service is $99 / month.

Agency: Agency is Rightsify’s unique approach to audio branding for business. Not limited to background music, our Agency service includes everything from the Annual License and Custom services and also include four playlists per month (1/week), regular consultations and strategy sessions with your team, an online radio staton, mobile music app and more. Our Agency service can also customized per your needs whether you need more than four playlists per month, in-store radio capabilities, localized music programming, installation, or other customizations. Our Agency service starts at $300 / month. The full benefits of our Agency service are:

– Weekly playlist updates

– Audio branding strategy sessions with your team

– Online radio station 

– Music app* (for iOS and Android)

– Playlists published on Spotify, Apple Music, etc.

* The music app requires an initial development fee.  

As with everything Rightsify, these services are available globally and all licenses are included. Our music and services are available in every country worldwide.

Want a no obligation consultation on how our new services can enhance your brand and grow your business? Get in touch today!