Having just released our latest report ‘Audio Marketing for Hotels’ we have three direct actions here that you can take today to utilize Audio Marketing for your business that can lead to increased revenue and business growth.
– Your Music: Whether you are a retail store, restaurant, cafe or hotel, playing music that fits your brand is of great importance. In addition to branding though, it can also lead to increased sales.
For example, if you are serving drinks or have high priced goods, it is better to play slow music. If you are looking fast turnover then upbeat music makes more sense.
– Your Messages: When people call your business and get put on hold what kind of impression are you making? and what is your message?
Even if you rarely put your callers on hold it is important to have a message. Whether it’s for informing your customers or marketing offers, services and promotions, this is free advertising for you, direct to your customer. Make it count.
– Your Voice: In addition to your on-hold message, what is your brand voice? Does it represent who you are? A generic ‘Thank you for holding’ recording doesn’t cut it these days, it makes your brand look robotic and bland. Find a voice artist that can communicate your business well and resonates with your customers