In our latest report, Audio Marketing for Restaurants, we explain how having a unique music and audio marketing strategy helps restaurants create the right ambiance and increase revenue.
From complementing the food and beverage to creating a unique experience and influencing the length of your guests stay, music and sound have profound importance for restaurants.
Different cuisines call for different types of music as well as the restaurant format and design. If you want your guests to settle in for a long night it’s advised to play soft and slow music which studies show leads to an increase in revenue. If your goal is fast turnover then it’s advised to play faster, upbeat music which studies show leads to guests chewing faster, thus staying less time.
It’s also important to have a unified sound across all types of media. It’s not just about background music in your restaurants. If you have music when your callers are put on-hold or publish videos on social media, it helps to have a consistent sound for your brand that matches your restaurant experience and your brand.