September 3, 2018 Audio Marketing for Restaurants

Audio Marketing for Restaurants

In our latest report, Audio Marketing for Restaurants, we explain how having a unique music and audio marketing strategy helps restaurants create the right ambiance and increase revenue.

From complementing the food and beverage to creating a unique experience and influencing the length of your guests stay, music and sound have profound importance for restaurants.

Different cuisines call for different types of music as well as the restaurant format and design. If you want your guests to settle in for a long night it’s advised to play soft and slow music which studies show leads to an increase in revenue. If your goal is fast turnover then it’s advised to play faster, upbeat music which studies show leads to guests chewing faster, thus staying less time. 

It’s also important to have a unified sound across all types of media. It’s not just about background music in your restaurants. If you have music when your callers are put on-hold or publish videos on social media, it helps to have a consistent sound for your brand that matches your restaurant experience and your brand.

The full report can be read and downloaded for free here. Interested in learning more? Contact us today for a free consultation. 

September 1, 2018 How To Make Sure Your Business Is Fully Licensed To Legally Play Music

How To Make Sure Your Business Is Fully Licensed To Legally Play Music

Almost every business plays music. From cafes to hotels, shopping malls, restaurants, doctors offices, fitness centers, spas, salons, the list goes on. 

But making sure that your business is fully licensed to play music is not something business owners always have at the top of their minds. This is understandable when business owners have employees, suppliers and other operating expenses but ensuring that a business is legally licensed to play music is important and something every business, anywhere in the world should be doing.

The types of music licenses: 

When to comes to playing music in business, there are two licenses that are needed. 

The first is for the Composition also known as Publishing Rights. Publishing Rights are the composition and lyrics of a song. The money from Publishing Rights goes to songwriters, composers and publishers. 

The second is for the Sound Recording also known as Neighboring Rights. Neighboring Rights are for the recording and music itself. SO when you hear a song on the radio or on a playlist that’s the recording. The money from Neighboring Rights goes to artists and record labels. 

The license for both rights is appropriately called a ‘Public Performance License’, which you guessed it, gives you the right to perform the music in public (your business). 

How License Fees have worked:

Historically, there have been collection societies, also known as performance rights organizations or neighboring rights societies all over the world who have collected license fees on behalf of their members.

A few examples you may be familiar with are ASCAP, BMI and SESAC in the US, PRS and PPL in the UK, APRA and PPCA in Australia, CASH in Hong Kong, COMPASS in Singapore, BUMA/STEMRA in the Netherlands and so on.

As we pointed out in a previous article, while these organizations have had the right mission and goals, their ways of collecting license fees and paying royalties to their members have some serious flaws. From the royalty calculation models to the lack of technology used for paying artists and then of course the way they treat and interact with business owners. At Rightsify we work with businesses in over 30 countries and we have heard horror stories of dealing with PRO’s in almost every country we have customers in. 

How to make sure your business is licensed:

The first step is to check what your current music licenses are for, if you have a license. For example, in some countries the Publishing rights societies are much more efficient at outreach and collecting royalties than the Neighboring Rights societies. So in many cases a business may have a license for Publishing Rights but not Neighboring Rights. If you don’t currently have any music license for your business, start your research as the fines for playing music without a license can be steep. 

In some countries, such as the UK with PRS and PPL, the two societies have formed a joint venture where it’s a one-stop license. However in most countries there are multiple collection societies that license both Publishing and Neighboring Rights. This leads to confusion of whether a business is fully licensed and they haven’t done a very good job at communicating the difference between the two licenses. 

In the US, it’s a very unique situation where due to some outdated copyright laws, artists and record labels (those who own Neighboring Rights) don’t get paid for their recordings being played in public. This leaves potentially billions in royalties that rights holders should be getting but on the business owner side, they only have to pay for the Publishing Rights. Neighboring Rights essentially don’t exist in the US. 

Confused? Not happy with your current license? There is an alternative.

At Rightsify we were previously record label owners and music publishers who were disappointed at how money collected from businesses never actually makes it back to the artists and owners of music. This is, as mentioned above due to a lack of tracking, technology and transparency. 

Rightsify works directly with artists worldwide and operates entirely via direct licensing. Part of the requirement of joining Rightsify as an artist is that they own 100% of the rights to their music. This enables us to work with businesses worldwide in any country, providing a true and one of a kind one-stop licensing system for businesses.

Not sure if your business is fully licensed to play music or are you interested in working with a new licensing partner? Reach out to us today for a free consultation.

August 25, 2018 Increase Your Restaurant Revenue with Music

Increase Your Restaurant Revenue with Music

As all restaurateurs and chefs know, creating a unique environment for your restaurant is an important part of the dining experience and music is an essential part of creating the right ambiance for your restaurant.

For example, music that is too loud or energetic can ruin the dining experience and if the music is too soft and slow for your restaurants environment, it can negatively effect the mood of your guests as well as your employees.

What you want is for the music to perfectly encapsulate your food, your brand the experience you want to offer your guests. 

Based on the type of restaurant and your brand, playing the right music at the right time can lead to an increase in sales. Here’s how: 

Choosing Your Music: For most restaurants, slow music is advised unless you are a fast-food restaurant or your need a fast-turnover (QSR, buffets, food courts, etc)

For example, with fine dining you are almost always better off playing slow music such as classical, jazz or high-end lounge. Slow music makes people act more slowly. It will lengthen the average visit and, yes, it has been studied that people take less bites per minute when dining with slow music in the background. 

As an effect, it turns out that slower music can also lead to a 40% increase in spendings on drinks (Milliman), as people stay a bit longer and take some extra time for their conversations and meals. The same goes for softer music. So if your aim is to keep people in your bar/restaurant and maximize revenues per guest, slow and soft music will do the trick. If your aim is quick turnover and multiple dinners per table per night with a buffet for example, faster and louder music is more suited.

Looking to put together a unique music strategy for your restaurant? Get in touch with us today for a free consultation. 

August 20, 2018 How Important are On Hold Messages for Hotels? Very.

How Important are On Hold Messages for Hotels? Very.

Whether it’s a current guest who pressed 0 and needs to speak to a staff member or a potential guest who wants to ask questions about booking a reservation, having relevant, effective and regularly updated messages are an often missing ingredient in many hotels, big and small.

Keeping guests updated and promoting potential upselling opportunities are a key factor of Audio Marketing and is something a lot of hotels miss out on.

While most hotels do have on-hold messages of some form, in many cases they are a generic ‘Thank you for staying with us’ or a bland corporate message that plays on a loop. This isn’t an effective way of getting your message across nor is it providing any tangible benefits for your hotel guests.

Here are a few of the reasons On Hold Messages are very important for hotels.

– Inform: Notify your guests about the property. Let them know the dining, fitness and wellness options as well as nearby attractions. 

– Promote: The time when your guests are on-hold you are given a rare and free advertising channel to communicate with them directly. Let them know about special dining promotions, spa services or tour packages that can lead to generating upsell revenue. 

– Amplify Your Brand: Instead of just ‘Thank you for staying with us”. You can promote your rewards program and incentivize guests to join and become loyal visitors of your property. 

These are just three of the most important reasons to have on-hold messages and why silence or generic messages shouldn’t be considered.

Looking to give your on-hold messages a new refresh? Contact us for a free consultation.